Cloud computing is the engine of modern business—powering innovation, scalability, and global reach. But for many enterprises, managing cloud costs feels like navigating uncharted waters. Most only see what’s above the surface, while the largest—and most costly—challenges lie hidden beneath.
At Cloud Latitude, we’ve developed a powerful Cloud Cost Optimization Framework that dives deeper. It reveals the full picture of your cloud spend and helps you capture savings and efficiencies that direct sourcing alone can’t deliver.
The iceberg metaphor:
what you’re sold vs. what you actually need
Think of your cloud providers—AWS, Google Cloud, Microsoft Azure—as massive icebergs.
Above the surface is what you’re sold:
- Standard cloud services
- Basic cost management tools
- Promises of scalability and efficiency
But below the surface lies a much larger, more complex reality:
- Advanced optimization opportunities
- Negotiated commercial agreements
- Strategic technology modernization
This is where the most impactful savings reside—and where many enterprises lack the tools, visibility, or expertise to go.
Why most enterprises miss out
While cloud providers offer robust platforms, their native tools and pricing models rarely address the full spectrum of cost optimization. The result?
- Ballooning bills
- Underutilized resources
- Limited visibility into high-impact opportunities
And when organizations go directly to the providers, they often leave value on the table across three critical areas:
Cost optimization tools
You’re limited to native automation with minimal support for multi-cloud or hybrid environments. Advanced analytics, real-time insights, and deep spend analysis are usually missing.
Commercial agreements (EDP)
Negotiating as a single enterprise offers limited leverage. Most organizations miss out on enhanced discounts, strategic credits, or tailored support structures.
Technology optimization
Without external guidance, teams often postpone modernization—leaving applications and infrastructure under-optimized and costly to maintain.
Get ready for what’s next with insights and breakthrough topics in cloud, AI, and innovation. Join our newsletter for curated topics delivered straight to your inbox.
By signing up, you agree to Cloud Latitude’s Privacy Policy and Terms of Use.
Cloud Latitude’s advantage:
A full-spectrum cost optimization framework
At Cloud Latitude, we go beyond surface-level fixes. Our three-pronged approach tackles the full iceberg—helping you not only identify savings, but actually implement the strategies that unlock them.
| Focus | Direct sourcing | Cloud Latitude sourcing |
|---|---|---|
| Cost optimization tools | Limited savings, basic automation | 30–40% Net Savings via analytics, autoscaling, RI arbitrage |
| Commercial agreements (EDP) | Standard terms, minimal credits | 5–30% Net Savings via expert negotiation and marketplace leverage |
| Technology optimization | Reactive or delayed modernization | 20–30% Net Savings through application and infrastructure upgrades |
How we deliver these savings
Advanced cost optimization tools
We implement and fine-tune platforms that go beyond the basics—giving you full visibility, control, and savings across your cloud environment:
- Cloud management platforms: Unified, real-time visibility across providers
- Compute & storage autoscaling: Eliminate waste by automatically scaling resources to match demand
- Reserved instance arbitrage: Smarter purchasing to maximize savings
- Egress optimization: Lower expensive data transfer costs
Strategic commercial agreements
We bring unmatched experience to cloud contract negotiation—unlocking deals that providers won’t offer by default:
- Marketplace evaluation & negotiation: Secure better terms, pricing, and credit structures
- Optimized discounts & credits: Leverage provider relationships to achieve savings not available directly
- Reduced support costs: Streamline support agreements to reflect actual usage and value
Deep technology optimization
True cloud efficiency requires modern architecture. We help you design for savings from the ground up:
- Application modernization: Refactor legacy apps for better performance and cost efficiency
- Strategic migration planning: Move workloads with intention, minimizing waste and maximizing alignment
- Infrastructure modernization: Adopt the latest cloud-native technologies to stay lean and competitive
Why this matters
Cloud spend is one of the fastest-growing line items in IT budgets. Without a comprehensive, strategic framework, costs can quickly spiral—eroding agility and limiting innovation.
Cloud Latitude’s framework doesn’t just reduce spend—it transforms how organizations buy, manage, and optimize their cloud environments. We turn your cloud from a cost center into a strategic asset.
Don’t settle for the tip of the iceberg
If your organization is only focused on what’s above the surface, you’re missing the largest opportunities for savings and impact.
Cloud Latitude reveals the full picture—empowering you to optimize costs, modernize technology, and unlock real business value from your cloud investments.
Ready to see what’s beneath the surface?
Don’t let hidden costs drag down your cloud strategy. Book a no-risk, free Cloud Cost assessment, call us at 888.971.0311 to explore how much more you could be saving. We will show you how Cloud Latitude can help bring financial clarity to your cloud strategy—at no direct cost.
